Although there are many variants of the product manager’s responsibilities, at its core is addressing problems that may be solved with a product or its features, which provides customer value and is viable for the business. Learn More

Input from all stakeholders, including business and engineering teams, is crucial for shaping a well-rounded product vision, strategy, and roadmap. Business stakeholders are often the source of problems that may be solved by the product that may be related to insights into market needs, customer value, and business objectives. And other stakeholders, such as engineering teams contribute perspectives that may impact the product. Learn More

The product vision defines a long-term, aspirational future, that describes a product’s aspirational direction, which may extend beyond current technical capabilities.  The product strategy acts as a guiding principle, informing decisions during intake and discovery and ensuring alignment with broader business goals while working toward the vision. Learn More

The Product Manager continuously analyzes product usage metrics, user feedback, and business performance data while maintaining an ongoing awareness of external factors such as market trends, shifts in customer behavior, and competitive product developments. By evaluating results in this broader context, they identify improvement opportunities and iterate on the product to enhance customer value, maintain a competitive edge, and ensure business viability. Learn More

Product Managers play a critical role in collaboration with business stakeholders, product designers and others to gain a deep understanding of a problem and explore possible ways to solve it and its impact before progressing toward building – creating a new or enhanced feature or product. Learn More

The Engineering team will have the primary responsibility for building the new or enhanced product or feature, working in close collaboration with Product Managers, Designers and other roles to ensure deliverables meet functional requirements while providing an optimal customer experience. Learn More

A Group Product Manager leads one or more teams of product managers, driving strategy, execution, and mentorship that is often a player / coach (both a people leader and individual contributor). The Head of Product, which may sometimes also be a Group Product Manager, sets the overall product vision, aligns cross-functional teams, and ensures the product portfolio supports business objectives and market success. Learn More

Business stakeholders and leaders include executives, department heads, and key decision-makers who define business strategic objectives, OKR (objectives and key results), manage budgets, allocate funding, and ensure product management decisions align with broader business goals and revenue growth. Learn More

The Product Marketing Manager (PMM) is ultimately responsible for ensuring the market fit and business growth for a product by understanding the target market, competitive products and defining the go-to-market strategy and positioning. Learn More

The Delivery Manager ensures the smooth execution of product development by coordinating teams, removing blockers, optimizing workflows, and ensuring timely launch of defined deliverables that meet quality standards. Learn More

The Product Designer is responsible for ensuring an optimal user experience (UX) by conducting research, creating wireframes and prototypes, and collaborating with cross-functional teams to ensure intuitive, visually appealing, and functional designs that align with business and user needs. Learn More

The Head of Technology sets the technical vision, architecture, and strategy to ensure scalability and innovation. They may sometimes also manage one or more teams of Engineers, who build, optimize, and maintain the product through an ongoing cycle of software development. Learn More