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Product Manager Tools

Listed are common tools used by product managers in the following categories:

Product Roadmap Management Tools:

Used for managing a product roadmap, including planning, visualizing, and communicating a product’s strategic direction and tracking the status for roadmap items. This excludes generic tools that might also be used, such as Excel.

ToolAdditional FeaturesPriceLinks
Aha!> Idea Management
> Release Planning
> Analytics
Free Trial
$59/User/Month
Website
craft.io> Feedback Management
> Sprint Planning
> User Story Mapping
Free Trial
$19/User/Month
Website
Monday.com> Project Plans, Task Management
> Time Tracking
> Workflow Automation
> Reporting
> Visual Boards
Free for up to 2 Seats
$9/User/Month for Basic
Website
ProdPad> Idea Management
> Feedback Management
> Objectives and Key Results (OKR)
Free Trial
$24/User/Month per Editor (Free for Reviewers)
Website
Productboard> Feedback Management
> Product Discovery
Free Starter Edition
$19/User/Month for Essentials
Website

Prototyping, Mockups and Wireframing Tools:

Used for creating low and high fidelity renderings of user interfaces, user experiences and journeys in the form of mockups, prototypes and visual designs. This excludes generic tools that might also be used, such as PowerPoint and Photoshop.

ToolAdditional FeaturesPriceLinks
Axure> Commenting and Feedback
> Code/Asset Generation
Free Trial
$29/User/Month for RP Pro
Website
Basalmiq> Collaborating and CommentingFree Trial
$12/User/Month for Business
Website
Figma Design> Commenting and Feedback
> Code/Asset Generation
Free Starter Team Edition
$15/User/Month for Professional Team
Website
Marvel> Commenting and Feedback
> Code/Asset Generation
Free Edition (1 User and 1 Project)
$12/User/Month Pro
Website
Sketch> Commenting and Feedback
> Code/Asset Generation
Free Trial (Mac app only)
$10/User/Month Standard
Website
UXPin> Commenting and Feedback
> Code/Asset Generation
Free Trial
$6/User/Month for Basic (20 Prototypes)
$29/User/Month for Advanced
Website

Instrumentation for Analytics and User Feedback:

Used for gathering qualitative and quantitative data from real users to evaluate their interactions and satisfaction with web applications, tools in this category may include features various features such as surveys, heatmaps, session recordings, and usage analytics. This excludes generic tools like basic website counters or email feedback forms.

ToolFeaturesPriceLinks
Crazy Egg> Pageview Analytics
> Heatmap Reports
> Visitor Session Recordings
> A/B Testing
$29/Month Starter (5K Tracked Pageviews)
$99/Month Plus (150K Tracked Pageviews)
Website
Google Analytics> Real-time Reporting
> Engagement and Event Tracking
FreeWebsite
Hotjar> Heatmaps
> Visitor Session Recordings
> Event Tracking
> User Feedback and Surveys
> User Tests
Free Basic (35 Daily Sessions)
$32/Month (100 Daily Sessions)
Website
Mixpanel> Event Tracking
> Funnel Analysis
> A/B Testing
> Real-time Reporting
Free (1M Monthly Events)
$0.00028/Event (After 1M Monthly Events)
Website
Qualaroo> Visitor Surveys
> Analytics Dashboard
> Feedback Reporting
Free (Up to 50 Responses per Month)
$39.00/Month (Per 100 Responses per Month)
Website
SurveyMonkey> Custom Surveys
> Data Analysis
> Real-time Results
$30/User/Month (50K Reponses per Year)Website
VWO (Visual Website Optimizer)> A/B and Multivariate Testing
> Heatmaps
> Visitor Session Recordings
> Conversion Tracking
> Funnel Analytics
> Surveys and Feedback
Free (10K Tracked Users)
$393/Month (50K Tracked Users)
Website

Product Documentation Tools:

Used for creating, organizing, and maintaining detailed documentation of product requirements and features. These types of tools are most often wikis, a collaborative website where users can create, edit, and manage content (text, images, etc.) collectively. This excludes general-purpose word processors or simple note-taking apps.

ToolAdditional FeaturesPriceLinks
Atlassian Confluence> Real-time Collaboration
> Integration with Jira
> Customization with Templates and Macros
Free (Up to 10 Users)
$5.16/User/Month for Standard
Website
Notion> Real-time Collaboration
> Customization with Templates
> Structured Data for Dynamic Content
Free (Individuals)
$10/User/Month for Plus
Website
Quip> Real-time Collaboration
> Chat and Messaging
$10/User/Month for StarterWebsite
Sharepoint (Microsoft)> Workflow Automation
> Integration with Microsoft Office
$5/User/Month for Plan 1Website
Slite> AI Answers and Editor
> Analytics
$8/User/Month for StandardWebsite