Other titles for the Product Marketing Manager, or similar role: Product Brand Manager, Market Development Manager, Go-to-Market Manager, Product Evangelist, Product Communications Manager, Demand Generation Manager, Segment Marketing Manager, Portfolio Marketing Manager, Product Growth Manager
The Product Marketing Manager (PMM) is ultimately responsible for ensuring the market fit and business growth for a product by understanding the target market, competitive products and defining the go-to-market strategy and positioning.
Acting as a bridge between the product team and Marketing, the Product Marketing Manager plays a critical role in ensuring that products meet market needs and are positioned for success. This role is most often involved during the early stages of product discovery and for launch preparations to assist with the following:
- Market Research and Competitive Analysis
- Customer Insights
- Positioning and Messaging
- Go-to-Market Strategy
- Sales Training and Enablement